Texas A&M University/Corps of Cadets
The Texas A&M Corps of Cadets has realized a gradual decline in the number of new cadets over the last decade, an unwelcome nationwide trend in military colleges and universities. Hahn, Texas was tasked with redefining the Corps’ story and its image-making capabilities. Beginning with deep research based on 250-plus interviews and surveys, research has grounded our efforts to persuade a new, millennial generation of Cadet prospects to see themselves responding to a call to learn and to serve.
