Texas Department of Agriculture Wine Marketing Program

Texas is the fifth-largest wine producing state in the nation with more than 160 wineries and a $1.35 billion annual economic impact. For that reason, the Texas Department of Agriculture (TDA) selected Hahn, Texas among 26 other PR firms to educate media across the state and the country about the impressive quality of Texas wines and industry’s impressive growth. Over the past two years, Hahn, Texas has made contact with more than 300 local/statewide, feature and trade media and generated a publicity value of more than $1.2 million. In the past year, more than 100 stories were generated, with a publicity value of more than $850,000.

Back to Case Studies