Opinion, Influence

Understand to be understood. That mantra drives our desire to bring research to bear on most every project. Mike Clark-Madison, a 15-year print journalist and a three-time Jeopardy champion manages our research program. He’s just the kind of guy you want to know when ‘knowing’ is what you want.

Research

Insight grounds us in every aspect of our service to clients. We depend on sound data, quantitative and qualitative research as an important foundation for building strategic communications plans. It guides us, helping separate fact from fiction, thoughts and opinions, reality from perception. It also helps client forecasts by gauging trends and predicting outcomes along a critical path from one point to the next. Hahn, Texas provides research both in-house and in collaboration with a stable of established and trusted research firms. The research tools of our trade include:

• in-person, telephone and Web-based opinion research;
• in-depth, face-to-face interviews and focus groups;
• benchmarking analysis of peer companies, brands or communities;
• meta-research and content analysis to explore existing bodies of knowledge;
• primary and secondary data generation and analysis.

Additionally, we offer:

• Surveys and Opinion Polling
• Language Analysis
• Competitive Reviews
• Communication Audits

Stakeholder Engagement

• Informed Consent
• Focus Groups
• Opinion Leader Outreach
• In-depth Interviews

LeaderTrack

LeaderTrack is a proprietary online opinion poll survey of Hahn, Texas and Civic Interest, LLC. The periodic polling draws from 500 thought leaders throughout Central Texas who participate in exchange for receiving the poll results.  LeaderTrack is designed to gauge trends and opinion around topics and issues and for use by leaders in service to the region.  Results are offered to participating panelists who are polled, providing fresh insight into current quality of life trends and policy issues.